Social Media Audit

Service Scope

This one-time package covers one business, one brand, and up to five social media business profiles in one primary language. We review up to 100 recent public content items across the selected profiles, covering a lookback window of up to 90 days. Analytics review uses data the client can supply or authorize; unavailable historical or private data is identified in the report.

Get a structured review of your social media presence before changing your content or investing in ongoing management. We assess selected profiles, recent content, available analytics, and positioning, then prioritize practical improvements.

Pricing and Service Period

The package price is USD 499.00 for the complete one-time project described below. It covers the stated deliverables and revision allowance. Additional work is quoted separately.

Review the Business, Profiles, and Brand Presentation

We begin with a discovery session to understand the business's audience, offer, and social media goals. We check the selected profiles for clear descriptions, recognizable branding, accurate business details, contact routes, links, and useful next steps for visitors. The review identifies practical inconsistencies; it does not edit the live profiles.

• 1 discovery session of up to 30 minutes
• Review of up to 5 business profiles
• Profile descriptions, branding, contact details, and link review
• Account-role and audience-positioning review

Assess the Recent Content and Available Performance

We review up to 100 content items in total for topic relevance, visual consistency, copy quality, calls to action, format mix, and posting cadence. Where analytics are available, we consider reach, engagement, audience activity, and other supported indicators for up to 90 days. We explain the available evidence and its limits rather than substituting unsupported estimates.

• Up to 100 recent public content items across all selected profiles
• Up to 90 days of available analytics
• Content themes, formats, cadence, and call-to-action review
• Available audience and engagement-pattern assessment

Compare Two References and Prioritize the Improvements

We examine up to two client-approved competitor or reference profiles for a focused comparison of positioning, public content themes, and presentation. We turn the findings into one written audit with up to 20 prioritized recommendations. Each recommendation explains the observed issue, the suggested correction, and whether it belongs in profile work, strategy, content production, or ongoing management.

• Up to 2 public competitor or reference profiles
• 1 written audit report
• Up to 20 prioritized recommendations
• Suggested order for the next improvement actions

Review the Findings With Your Team

We deliver the report and hold one review session to explain the findings, answer questions, and clarify the priority list. One consolidated correction round covers factual corrections or clarification of the agreed review. Implementing the recommendations, preparing a full content calendar, and managing the profiles are separately scoped services.

• 1 audit-review session of up to 45 minutes
• 1 consolidated factual-correction round
• Clarification of evidence gaps and priorities
• Handoff of the final written report

Testing and Quality Review

Before final delivery, we review the work against the approved brief, selected profiles or formats, and the stated package limits.

• Check each finding against the reviewed profiles or supplied analytics
• Verify that the report identifies missing data
• Check the recommendation order against the stated business goals
• Review the report for factual and internal consistency

What's Included

• 1 business and 1 brand
• Up to 5 social media business profiles
• 1 discovery session of up to 30 minutes
• Lookback window of up to 90 days
• Review of up to 100 public content items in total
• Profile descriptions and business-detail review
• Branding, contact route, and website-link review
• Content themes, format mix, and publishing-cadence assessment
• Copy and call-to-action review
• Available audience and performance-data assessment
• Up to 2 public competitor or reference profiles
• 1 written social media audit report
• Up to 20 prioritized improvement recommendations
• Recommended order of corrective actions
• 1 audit-review session of up to 45 minutes
• 1 consolidated factual-correction round

Client Requirements

The client supplies accurate business information, the source materials needed for this package, and one named contact for approvals and consolidated feedback. Where account work is included, the client provides authorized access and retains account ownership.

• URLs for the selected business profiles and a short explanation of the business goals
• Analytics access or exports for the agreed period where available
• Two competitor or reference profiles, or permission to select appropriate references
• One business contact for discovery, factual questions, and consolidated feedback

Delivery and Revisions

Standard delivery is 5–7 business days after the selected profiles, goals, and available analytics are received.

The review session is arranged after delivery of the draft report. One consolidated factual-correction round is included within the selected profiles and review period.

Adding profiles, changing the audit period, supplying a new dataset after completion, or requesting implementation is quoted separately.

Important Scope Boundaries

The following items are outside this package unless purchased or agreed separately:

• Live profile changes, content production, publishing, or account management
• A full social media strategy or a new monthly content calendar
• Paid-advertising account audits, tracking implementation, or website analytics setup
• Private competitor data, additional languages, or work beyond the stated profile and content limits
• Additional accounts, brands, languages, quantities, or formats beyond this package
• Third-party software subscriptions and additional paid asset licenses

The service delivers the work listed above. It does not guarantee follower growth, reach, inquiries, or sales.