Social Media Strategy & Content Plan

Service Scope

This one-time package covers one business, one brand, one English-language strategy, and up to three selected social media platforms. It includes one 30-day content calendar with up to 30 post ideas in total across those platforms. Ideas are planning briefs with topics, formats, angles, and calls to action; finished publication copy, designs, and edited videos are separate production services.

Build a practical social media direction your team can use. We define the audience, platform priorities, brand voice, content pillars, and a 30-day plan with clear topics and an achievable publishing cadence.

Pricing and Service Period

The package price is USD 599.00 for the complete one-time project described below. It covers the stated deliverables and revision allowance. Additional work is quoted separately.

Understand the Business and Intended Audience

We hold a discovery session to clarify the offer, business priorities, resources, and reasons people should follow the brand. We review the client's current profiles and materials and define up to two audience profiles. The audience profiles organize the information available from the business; the package does not include new surveys, customer interviews, or paid audience research.

• 1 discovery session of up to 60 minutes
• Review of current profiles and supplied brand material
• Up to 2 audience profiles
• Goals and priorities for up to 3 selected platforms

Define Positioning, Voice, and Content Pillars

We set out the brand's core messages, tone of voice, content role for each platform, and up to five content pillars. We examine up to three public competitor or reference profiles for a focused positioning comparison. The strategy connects the audience's likely questions to the business's expertise and approved offers, with clear examples of appropriate content angles.

• 1 positioning and core-message outline
• 1 practical tone-of-voice guide
• Up to 5 content pillars
• Up to 3 public competitor or reference profiles
• Recommended format mix and cadence for each selected platform

Build the 30-Day Content Calendar

We prepare one editable spreadsheet calendar with up to 30 post ideas across the selected platforms. Each idea includes a topic, intended audience or pillar, suggested format, publication slot, content angle, and proposed next step. Reusing one idea across platforms is marked as an adaptation. The plan reflects the client's available materials and production capacity.

• 1 editable 30-day spreadsheet calendar
• Up to 30 post ideas in total
• Topic, format, angle, and call-to-action notes
• Platform assignments and proposed publication dates
• Source-material needs for planned content

Define the Workflow and Handoff the Plan

We outline who supplies business information, approves content, publishes it, and reviews the results. We recommend a concise set of available performance measures suited to the goals and explain how to review them. We deliver one written strategy and hold a review session. One consolidated revision round covers refinements within the approved business, audience, and platform scope.

• 1 content approval and publishing-workflow outline
• 1 recommended performance-measurement outline
• 1 written strategy document
• 1 strategy-review session of up to 45 minutes
• 1 consolidated revision round

Testing and Quality Review

Before final delivery, we review the work against the approved brief, selected profiles or formats, and the stated package limits.

• Check that the calendar uses the approved content pillars
• Verify the total idea count and selected platforms
• Review proposed formats against available source materials
• Check consistency between goals, workflow, and performance measures

What's Included

• 1 business, 1 brand, and 1 English-language strategy
• Up to 3 selected social media platforms
• 1 discovery session of up to 60 minutes
• Current profile and source-material review
• Up to 2 audience profiles
• Up to 3 public competitor or reference profiles
• 1 positioning and core-message outline
• 1 tone-of-voice guide
• Up to 5 content pillars
• Recommended format mix and publishing cadence
• 1 editable 30-day content calendar
• Up to 30 post ideas in total across the selected platforms
• Topic, format, angle, and call-to-action notes
• 1 approval and publishing-workflow outline
• 1 performance-measurement outline
• 1 written strategy document
• 1 review session of up to 45 minutes
• 1 consolidated revision round

Client Requirements

The client supplies accurate business information, the source materials needed for this package, and one named contact for approvals and consolidated feedback. Where account work is included, the client provides authorized access and retains account ownership.

• Business offer, goals, target audiences, and existing profile URLs
• Existing brand materials and approved business claims
• Information about available staff, source materials, and production resources
• One decision-maker for discovery, scope approval, and consolidated feedback

Delivery and Revisions

Standard delivery is 7–10 business days after discovery and receipt of the required business information and source materials.

The package includes one review session and one consolidated revision round to the strategy and calendar within the selected business and platform scope.

New audience research, additional platforms, a replacement strategy direction, or an additional month's calendar is quoted separately.

Important Scope Boundaries

The following items are outside this package unless purchased or agreed separately:

• Finished post copy, graphic design, video editing, or content publication
• Account management, comment responses, or inbox support
• Original research studies, surveys, interviews, or full brand identity work
• Paid campaign strategy, advertising spend, and performance guarantees
• Additional accounts, brands, languages, quantities, or formats beyond this package
• Third-party software subscriptions and additional paid asset licenses

The service delivers the work listed above. It does not guarantee follower growth, reach, inquiries, or sales.