TikTok Ads Management

Service Scope

TikTok Ads Management is an ongoing monthly service for one TikTok Ads account and one primary market. It covers up to five active campaigns at a time and begins after access, billing, existing campaign structure, and tracking are confirmed.

Campaign Monitoring and Optimization

We review campaign delivery, budget pacing, bids, ad-group settings, placements, objectives, and account health. We make in-platform adjustments based on performance and agreed business goals. Optimization supports better decisions and efficiency; results, spend, reach, leads, sales, and profitability are not guaranteed.

Audiences and Retargeting

We refine existing targeting, exclusions, and retargeting audiences within the included campaign scope. New audience-research projects, CRM data preparation or uploads, and new campaign builds are not included.

Creative Performance and Asset Updates

We review creative performance and advise on rotation, iterations, and next tests. Up to eight client-supplied creative asset updates per month can be implemented within the active campaign scope. Creative production, creator sourcing, filming, editing, copywriting, and approvals are not included.

Measurement and Reporting

We use the existing Pixel, Events API, catalog, or Shop setup where relevant to assess performance. You receive a monthly performance report, an action plan, and one monthly strategy and reporting call.

Client Inputs and Exclusions

You provide timely access, billing, approved creative assets, product and offer information, and feedback. Advertising spend, new campaign builds beyond five active campaigns, Pixel or Events API implementation, catalog work, website or landing-page work, TikTok Shop setup, and third-party fees are not included.