TikTok Lead Generation Campaign Setup

Service Scope

TikTok Lead Generation Campaign Setup is a fixed-scope service for one business, one TikTok Ads account, one primary geographic market, one approved offer, and one native TikTok Instant Form. It is designed for businesses that want to collect lead details directly inside TikTok without sending every prospect to a separate website or landing page.

The service creates one launch-ready lead-generation campaign with up to two prospecting ad-group approaches, up to four client-supplied video ad variations, and one qualifying form. It does not include CRM setup, automated lead routing, lead follow-up, appointment setting, or ongoing campaign management.

Campaign Objective and Offer Direction

We configure the campaign around one approved offer, such as a consultation, quote request, appointment request, demo, service inquiry, downloadable resource, event registration, or other lead-focused action. The client provides the final offer details, approved messaging, target market, lead-response process, and any required legal or promotional disclosures.

The campaign is built to capture lead information. It does not guarantee lead volume, lead quality, appointment bookings, sales, conversion rate, or return on ad spend.

TikTok Instant Form Setup

We create one native TikTok Instant Form with up to six standard lead-form questions. The form includes the approved headline, description, question order, privacy-policy link, confirmation message, and thank-you-screen direction.

The client supplies the privacy-policy URL, approved questions, qualification requirements, terms, disclaimers, contact details, and any required consent language. Legal review, privacy-policy drafting, regulated-industry compliance, custom form development, multi-step qualification systems, and external form integrations are not included.

Audience and Ad-Group Structure

We create up to two prospecting ad-group approaches for the approved primary market. Each approach is configured to give the campaign a clear audience role and reduce unnecessary overlap. Audience direction may use broad targeting, interest or behavior direction, contextual direction, or another suitable prospecting approach based on the approved campaign strategy.

Retargeting, customer-list audiences, website-based audiences, contact-list research, data cleanup, audience uploads, and advanced audience programs are separate services.

Video Ads and Campaign Configuration

We configure up to four client-supplied video ad variations within the campaign. This includes the approved ad text, calls to action, Instant Form connection, campaign naming, ad-group structure, placements, schedule, budget, bidding direction, and lead-generation optimization settings.

The client supplies final video assets and approved messaging. Video production, UGC creation, creator sourcing, influencer outreach, editing, scripting, copywriting, graphic design, and new creative concepts are not included.

Lead Access and Follow-Up Readiness

Lead details are captured through the native TikTok lead form and remain accessible to the client through the applicable TikTok account environment. We provide a practical handoff explaining the campaign structure and the client actions required to access and follow up with leads.

CRM integration, webhooks, email notifications, SMS workflows, lead-routing automation, calendar booking, sales-pipeline setup, call-center processes, and lead-response services are not included. These can be handled through a separate CRM or automation project.

Pre-Launch Review and Handoff

Before handoff, we complete a practical quality review of the campaign settings, audience structure, lead form, approved video assets, links, budget direction, and form confirmation experience. The client receives a launch-ready campaign and retains control over activation, advertising spend, and ongoing changes.

Practical revisions are included within the approved scope before final handoff. New offers, new forms, additional markets, additional audience programs, expanded creative quantities, or material changes to the approved campaign require separate scope.

Client Inputs, Timeline, and Scope Boundaries

After purchase, the client provides TikTok Ads account access, the approved offer, primary market, audience direction, budget range, privacy-policy URL, approved lead-form questions, client-supplied video assets, approved ad messaging, and the internal process for responding to leads. Standard delivery is 7–10 business days after all required access, information, and final assets are received.

Ad spend, account billing, TikTok policy approval, creative production, copywriting, website or landing-page work, TikTok Pixel or Events API implementation, CRM integration, automation, lead follow-up, reporting, monitoring, optimization, and ongoing management are not included.