TikTok Retargeting & Audience Setup

Service Scope

TikTok Retargeting & Audience Setup is a fixed-scope service for one business, one TikTok Ads account, one primary geographic market, one approved offer or conversion goal, and one retargeting campaign.

It is designed for businesses that already have eligible warm-audience signals and want to use them more intentionally. The service organizes up to five Custom Audiences, configures exclusions, creates one optional Lookalike Audience where eligible, and builds one retargeting campaign with up to two ad-group approaches.

Eligible Data Sources

We create audiences from the data sources already available and eligible in the client’s TikTok Ads account. Depending on the client’s setup and permissions, these may include website traffic, customer files, TikTok engagement, Business Account activity, lead-generation activity, Shop activity, or another supported Custom Audience source.

Website-based retargeting requires a working TikTok Pixel and Events API setup. Customer-file audiences require client-supplied data that the client is authorized to use for advertising. We do not research contacts, acquire data, clean lists, verify consent, repair tracking, create website traffic, or guarantee that an audience will meet TikTok’s delivery requirements.

Custom Audiences and Exclusions

We configure up to five Custom Audiences using the available eligible data sources. This includes audience naming, selected lookback windows, inclusion logic, visible source selection, and practical exclusions based on the approved customer journey.

The package includes up to three exclusion rules designed to reduce unnecessary spend on recent customers, recent converters, existing leads, or another approved audience group. The final audience structure depends on the data actually available, the client’s commercial priorities, and TikTok’s audience eligibility rules.

Lookalike Audience Direction

Where the client has an eligible existing source audience, we create one Lookalike Audience for future prospecting use. The Lookalike Audience is an optional audience asset; it does not include a separate prospecting campaign, separate creative, or ongoing testing.

Lookalike eligibility, audience size, matching quality, and delivery are determined by TikTok and the underlying client data. This service does not guarantee that a Lookalike Audience can be created or that it will produce a particular level of reach or performance.

Retargeting Campaign Structure

We create one TikTok retargeting campaign with up to two ad-group approaches. The campaign is configured around the approved offer, conversion goal, warm-audience sequence, budget direction, schedule, placements, bidding direction, and available optimization settings.

The campaign may use different retargeting windows or audience groups where the data supports a clear customer-journey role. It does not include a broad prospecting campaign, full-funnel campaign architecture, multi-market retargeting system, advanced segmentation program, or ongoing optimization.

Ad Assets and Launch Review

We configure up to four client-supplied ad variations within the retargeting campaign. This includes approved ad text, calls to action, destination links, campaign naming, ad-group structure, audience assignment, exclusions, budget direction, and launch settings.

The client supplies final creative assets, approved messaging, destination URLs, offer details, product availability, and any required legal disclosures. Video production, editing, UGC creation, creator sourcing, copywriting, graphic design, landing-page work, and new creative concepts are not included.

Client Inputs, Timeline, and Scope Boundaries

After purchase, the client provides TikTok Ads account access, the primary market, approved offer or conversion goal, eligible audience-source access, existing Pixel or Events API access where applicable, customer files if used, approved audience exclusions, budget range, client-supplied ad assets, approved messaging, and destination links. Standard delivery is 5–7 business days after all required access, information, audience sources, and final assets are received.

Ad spend, TikTok billing, policy approval, TikTok Pixel or Events API setup, event repair, customer-data research or cleanup, consent-management implementation, CRM integration, additional campaigns, additional markets, creative production, website or landing-page work, reporting, monitoring, optimization, and ongoing management are not included. The service does not guarantee audience size, delivery, impressions, clicks, traffic, leads, sales, conversions, cost per result, or return on ad spend.