TikTok Search Ads Campaign Setup

Service Scope

TikTok Search Ads Campaign Setup is a fixed-scope service for one business, one TikTok Ads account, one primary geographic market, one approved Search Ads objective, one primary offer, and one destination path. It is designed for businesses that want to reach people searching for relevant products, services, categories, or solutions inside TikTok.

The service creates one keyword-led Search Ads campaign with up to two keyword-themed ad groups, up to 50 target keywords, up to 20 negative keywords, and up to four client-supplied video or carousel ad variations. Search Ads availability, eligible objectives, formats, and delivery options depend on the client’s market, account status, and TikTok platform eligibility.

Search Objective and Destination Path

We configure the campaign around one eligible Search Ads objective approved by the client. The client confirms the primary offer, target market, destination path, budget range, and desired customer action before work begins.

The destination path may be an approved website page, landing page, storefront, product page, or another eligible destination available for the selected campaign objective. If the selected objective requires a verified website conversion event, the client must already have a working TikTok Pixel and Events API setup. Tracking implementation or repair is not included.

Keyword and Ad-Group Framework

We create up to two keyword-themed ad groups, each built around a distinct search-intent theme. The package includes up to 50 target keywords and up to 20 negative keywords across the campaign. We organize the keywords so the offer, creative, destination, and search intent remain closely aligned.

The client provides priority products, services, offers, differentiators, market direction, existing keyword research if available, and any terms that must be excluded. Expanded keyword research, competitor research, multilingual keyword programs, ongoing search-term analysis, bid adjustments, and ongoing negative-keyword management are separate scope.

Creative and Search Relevance

We configure up to four client-supplied video or carousel ad variations within the Search Ads campaign. This includes the approved ad text, calls to action, destination links, campaign naming, ad-group structure, keyword assignment, placements, schedule, budget, bidding direction, and objective-specific settings.

The client supplies final creative assets, approved messaging, offer details, destination URLs, logo use, product information, and required legal or promotional disclosures. Video production, editing, carousel design, copywriting, graphic design, scripting, UGC creation, creator sourcing, and new creative concepts are not included.

Budget, Bidding, and Quality Review

We configure the initial campaign budget, schedule, bidding direction, optimization settings, placement controls, and available brand-safety settings based on the approved scope. We also apply basic UTM parameters to one destination path where applicable.

Before publication, we complete a practical quality review of the campaign structure, keyword groups, negative keywords, creative alignment, destination links, budget direction, and account settings. The campaign is published after final client approval and account billing readiness.

Handoff and Scope Boundaries

Practical revisions are included within the approved scope before final publication. New markets, additional campaigns, additional keyword themes, additional offers, expanded keyword quantities, new destination paths, additional objectives, catalog integration, or material changes to the approved campaign require separate scope.

After purchase, the client provides TikTok Ads account access, primary market, approved Search Ads objective, offer details, destination URL, budget range, target audience and keyword direction, client-supplied creative, approved ad messaging, and any existing tracking access required for the selected objective. Standard delivery is 5–7 business days after all required access, information, and final assets are received.

Ad spend, TikTok billing, policy approval, TikTok Pixel or Events API setup, conversion-event repair, catalog or product-feed setup, TikTok Shop setup, native lead-form setup, creative production, website or landing-page work, reporting, monitoring, optimization, and ongoing management are not included. The service does not guarantee impressions, clicks, traffic, leads, sales, conversions, cost per result, or return on ad spend.