TikTok Shop Ads Campaign Setup

Service Scope

TikTok Shop Ads Campaign Setup is a fixed-scope service for one business, one approved TikTok Shop, one primary TikTok Ads account, one eligible primary market, and one approved product scope. It is designed for businesses that already have an active TikTok Shop with products available for purchase and need a structured paid sales campaign.

The service creates one eligible TikTok Shop sales campaign using the campaign type available to the client’s account and market, including GMV Max where applicable. It does not create the TikTok Shop, add products, repair product data, manage fulfillment, or operate the store after launch.

Shop Access and Product-Source Readiness

Before campaign work begins, we verify the approved TikTok Shop connection, the relevant Ads account access, and the product-source readiness required to create the campaign. The client provides the necessary Seller Center, Business Center, Ads Manager, or Shop access and confirms the primary advertising account where required.

The client remains responsible for Shop eligibility, business verification, product approval, product availability, inventory, pricing, delivery promises, returns, customer service, fulfillment, payment processing, tax settings, and compliance with TikTok Shop requirements.

Product Scope and Campaign Direction

The package includes one approved product scope: up to 20 priority active products or one approved product collection. We review the visible product availability, pricing, product-page presentation, inventory status, product relevance, and sales-path readiness before campaign submission.

The client confirms the products to prioritize, target market, budget range, commercial goals, promotional details, product availability, and any claims or disclosures required for advertising. Product uploads, SKU creation, product descriptions, images, catalog setup, product-feed fixes, inventory work, and storefront changes are separate services.

Campaign-Type and Sales Configuration

We configure one available TikTok Shop sales campaign based on the current options supported by the client’s account and market. This includes the sales objective, TikTok Shop product source, campaign settings, approved product scope, budget, schedule, available bidding or target direction, and the account-level controls available for the selected campaign type.

TikTok may automate parts of audience selection, placement, creative delivery, optimization, or product distribution depending on the campaign type. We configure the available controls; we do not guarantee that a specific campaign format, targeting option, placement, bidding option, or performance metric will be available.

Shoppable Content and Creative Assets

Where supported by the selected campaign type, we configure up to five client-supplied or approved shoppable content assets. These may include eligible product videos, existing brand content, or other approved assets connected to the product scope.

The client supplies final assets, required creator permissions, music rights, approved product claims, promotional details, and brand approvals. Creator sourcing, influencer outreach, creator agreements, content production, UGC creation, filming, editing, copywriting, graphic design, and new creative concepts are not included.

Pre-Launch Review and Submission

Before submission, we complete a practical review of the Shop connection, approved products, product-source settings, campaign structure, budget direction, schedule, available creative assets, and visible sales path. The campaign is submitted after final client approval and confirmation that account billing is ready.

TikTok remains responsible for policy review, product eligibility, ad approval, campaign availability, delivery, and optimization. Practical revisions are included within the approved scope before final submission. New markets, additional Shops, additional campaigns, expanded product quantities, new product ranges, new creative quantities, or material changes to the approved campaign require separate scope.

Client Inputs, Timeline, and Scope Boundaries

After purchase, the client provides access to the approved TikTok Shop and Ads account, confirmation of the primary market, priority products or product collection, budget range, active product availability, approved product claims, promotional details, client-supplied or approved content assets, and any required permissions. Standard delivery is 7–10 business days after all required access, approved products, information, and assets are received.

TikTok Shop Setup, Seller Center setup, Shop verification, catalog or product-feed setup, product listing work, Shopify or other e-commerce integration, TikTok Pixel or Events API implementation, product photography, creative production, creator sourcing, ad spend, reporting, monitoring, optimization, and ongoing management are not included. The service does not guarantee product approval, campaign approval, impressions, clicks, product views, orders, revenue, GMV, ROAS, cost per order, or sales.