TikTok Smart+ Campaign Setup

Service Scope

TikTok Smart+ Campaign Setup is a fixed-scope service for one business, one TikTok Ads account, one primary geographic market, one eligible Smart+ performance objective, and one approved destination path or existing product source.

It is designed for businesses that want to use TikTok’s automated campaign workflow while keeping the campaign grounded in a clear business goal, approved assets, budget direction, measurement input, and launch process. The service creates one Smart+ campaign; it does not provide indefinite optimization or replace ongoing campaign management.

Objective, Destination, and Measurement Input

We configure the campaign around one approved performance objective available to the client’s account and market. The client confirms the commercial goal, target market, budget range, destination path or product source, target action, and the business outcome the campaign should support.

If the selected objective requires a website conversion event, the client must already have a working TikTok Pixel and Events API setup with the required verified event. If the campaign uses an existing catalog or product source, that catalog or product source must already be active, approved, and connected. Tracking implementation, event repair, catalog setup, and product-feed work are separate services.

Smart+ Automation Controls

Smart+ automates elements of targeting, delivery, creative rotation, budget allocation, and optimization based on the campaign objective and available account settings. We configure the available campaign controls, including budget, schedule, optimization direction, audience controls, audience suggestions, and available placement or safety settings.

The client understands that Smart+ does not provide the same level of manual audience, placement, bidding, or creative-delivery control as a fully manual campaign. TikTok determines which automation features, controls, objectives, and delivery options are available to the account at the time of setup.

Assets and Ad-Asset Sets

We configure up to two Smart+ ad-asset sets where available, using up to six client-supplied video or image assets and up to six client-approved text variations. The service includes configuration of available calls to action, destination links, product selection where applicable, and asset combinations within the Smart+ campaign structure.

The client supplies final creative assets, approved messaging, destination links, product information, logo use, legal disclosures, and any required creator permissions. Video production, editing, UGC creation, creator sourcing, influencer outreach, copywriting, graphic design, scripting, photography, and new creative concepts are not included.

Audience Direction and Automation Readiness

We use the available Smart+ audience controls and audience-suggestion options to provide the platform with approved baseline direction. These may include geographic, age, language, customer, or other available guidance based on the client’s goal and account eligibility.

This is not a manual targeting or audience-research service. Customer-list uploads, audience cleanup, retargeting architecture, advanced audience segmentation, and ongoing audience optimization are separate services.

Pre-Launch Review and Publication

Before publication, we complete a practical quality review of the approved objective, destination or product source, tracking input where required, budget direction, campaign schedule, available automation controls, asset sets, text variations, links, and account readiness. The campaign is published after final client approval and confirmation that billing is ready.

Practical revisions are included within the approved scope before final publication. New objectives, additional markets, additional campaigns, new product sources, expanded asset quantities, new destinations, additional tracking work, or material changes to the approved campaign require separate scope.

Client Inputs, Timeline, and Scope Boundaries

After purchase, the client provides TikTok Ads account access, approved campaign objective, primary market, budget range, destination URL or existing product source, client-supplied assets, approved text variations, existing tracking access if required, and any relevant product or offer details. Standard delivery is 7–10 business days after all required access, information, assets, and approvals are received.

Ad spend, TikTok billing, policy approval, TikTok Pixel or Events API setup, conversion-event repair, native lead-form creation, TikTok Shop setup, catalog or product-feed setup, product listing work, creative production, website or landing-page work, reporting, monitoring, ongoing optimization, and ongoing management are not included. The service does not guarantee delivery, impressions, clicks, leads, sales, conversions, cost per result, ROAS, or other performance outcomes.