TikTok Video Ads Campaign Setup

Service Scope

TikTok Video Ads Campaign Setup is a fixed-scope service for one business, one TikTok Ads account, one primary geographic market, and one approved campaign objective. It is designed for businesses that want to introduce an offer, product, service, brand message, or campaign theme through standard TikTok video advertising.

The service creates one TikTok Video Ads campaign using up to four client-supplied short-form video variations and up to two prospecting ad-group approaches. It does not include Spark Ads, creator content, influencer activity, video production, conversion tracking, or ongoing campaign management.

Campaign Objective and Message Direction

We configure the campaign around one approved objective, such as video views, reach, awareness, or engagement. The client confirms the primary message, offer, target market, destination link if used, budget range, and the desired role of the campaign before work begins.

This service is intended to create a structured video-ad campaign and controlled launch path. It does not guarantee impressions, views, engagement, traffic, leads, sales, conversion rate, or return on ad spend.

Audience and Ad-Group Structure

We create up to two prospecting ad-group approaches for the approved primary market. Each approach is configured to give the campaign a clear audience role and limit unnecessary overlap. Depending on the approved objective and available account options, the structure may use broad targeting, interest or behavior direction, contextual direction, or another suitable prospecting approach.

Retargeting, customer-list audiences, website-based audiences, audience uploads, data cleanup, and advanced audience programs are not included. These are handled through TikTok Retargeting & Audience Setup.

Video Assets and Ad Configuration

We configure up to four client-supplied short-form video ad variations. This includes the approved ad text, calls to action, destination link where applicable, campaign naming, ad-group structure, placements, schedule, budget, bidding direction, and objective-specific optimization settings.

The client supplies final video assets, approved messaging, logo use, offer details, destination links, and any required legal or promotional disclosures. Video production, editing, UGC creation, creator sourcing, influencer outreach, scripting, copywriting, graphic design, and new creative concepts are not included.

Standard Video Ads Only

This service uses standard TikTok video ads created and managed through the client’s advertising account. It does not include Spark Ads, the authorization of organic posts, connection to creator accounts, creator agreements, paid partnership arrangements, branded-content approvals, or organic-content publishing.

Businesses that want to amplify existing creator or organic TikTok posts should use TikTok Spark Ads Campaign Setup instead.

Pre-Launch Review and Publication

Before publication, we complete a practical quality review of the campaign settings, audience structure, approved video assets, calls to action, links, budget direction, and objective configuration. The campaign is published after the client provides final approval and account billing is ready.

Practical revisions are included within the approved scope before final publication. New campaign objectives, additional markets, additional audience programs, expanded creative quantities, new destination paths, or material changes to the approved message require separate scope.

Client Inputs, Timeline, and Scope Boundaries

After purchase, the client provides TikTok Ads account access, the approved campaign objective, primary market, audience direction, budget range, client-supplied video assets, approved messaging, destination URL if applicable, and any required legal disclosures. Standard delivery is 5–7 business days after all required access, information, and final assets are received.

Ad spend, TikTok billing, policy approval, Spark Ads setup, creator sourcing, influencer outreach, video production, editing, TikTok Pixel or Events API implementation, conversion tracking, retargeting, website or landing-page work, reporting, monitoring, optimization, and ongoing management are not included.