TikTok Website Conversion Campaign Setup

Service Scope

TikTok Website Conversion Campaign Setup is a fixed-scope service for one business, one TikTok Ads account, one primary website, one primary domain, one verified website conversion event, one approved offer or conversion path, and one primary geographic market.

It is designed for businesses that already have a working TikTok Pixel and Events API setup and want to optimize TikTok advertising toward a meaningful website action, such as a completed purchase, lead submission, booking request, checkout completion, add-to-cart action, or another approved verified event.

Conversion Objective and Measurement Requirement

We configure the campaign around one verified website conversion event. Before work begins, the client confirms the selected event, destination path, offer or product group, target market, budget range, and the business outcome the campaign should support.

The selected event must already be receiving correctly through the client’s TikTok Pixel and Events API setup. If the event is not working, is not verified, requires code changes, has duplicate data, or cannot be used for optimization, TikTok Pixel & Events API Setup or technical remediation is required separately.

Campaign and Ad-Group Structure

We create one TikTok website conversion campaign with up to two prospecting ad-group approaches. Each ad group is configured to give the campaign a distinct audience route, clear budget role, and conversion-focused optimization direction.

The audience approach may use broad targeting, interest or behavior direction, contextual direction, or another suitable prospecting structure based on the approved market and offer. Retargeting, customer-list audiences, website-audience segmentation, audience uploads, and advanced audience programs are not included.

Video Ads and Conversion Path

We configure up to four client-supplied video ad variations within the campaign. This includes the approved ad text, calls to action, destination links, conversion event selection, campaign naming, placements, schedule, budget, bidding direction, and optimization settings.

The client supplies final video assets, approved messaging, website destination, offer details, product availability, pricing, and any required legal disclosures. Video production, editing, UGC creation, creator sourcing, influencer outreach, scripting, copywriting, graphic design, and new creative concepts are separate services.

Website and Checkout Readiness

The campaign directs users to one approved website conversion path. The client is responsible for the accuracy, availability, usability, and legal compliance of the destination page, website, product page, booking flow, form, checkout, payment process, and inventory or service availability.

We can apply basic UTM parameters to the approved destination link. This does not include website editing, landing-page design, checkout changes, conversion-rate optimization, analytics setup, attribution modeling, dashboard creation, or reporting integration.

Pre-Launch Review and Publication

Before publication, we complete a practical quality review of the campaign settings, approved conversion event, audience structure, video assets, destination links, budget direction, and conversion path. The campaign is published after the client provides final approval and account billing is ready.

Practical revisions are included within the approved scope before final publication. New conversion events, new offers, additional websites, additional markets, additional campaign objectives, expanded creative quantities, or material changes to the approved campaign require separate scope.

Client Inputs, Timeline, and Scope Boundaries

After purchase, the client provides TikTok Ads account access, the primary website and destination URL, confirmation of the verified conversion event, approved offer or product group, target market, budget range, client-supplied video assets, approved ad messaging, and any required tracking access. Standard delivery is 5–7 business days after all required access, information, and final assets are received.

Ad spend, TikTok billing, policy approval, TikTok Pixel or Events API installation, event repair, server-side tracking, catalog or product-feed work, TikTok Shop setup, retargeting, creative production, landing-page design or edits, website work, reporting, monitoring, optimization, and ongoing management are not included. The service does not guarantee conversions, leads, purchases, sales, conversion rate, cost per result, or return on ad spend.