TikTok Website Traffic Campaign Setup

Service Scope

TikTok Website Traffic Campaign Setup is a fixed-scope service for one business, one TikTok Ads account, one primary website, one approved destination page, and one primary geographic market. It is designed for businesses that want to bring relevant TikTok users to a specific page, such as a service page, product page, collection, article, booking page, promotion, or landing page.

The service creates and publishes one traffic-focused TikTok campaign. It does not include conversion tracking implementation, lead generation, purchase optimization, retargeting, creative production, or ongoing campaign management.

Campaign Objective and Destination Path

We configure the campaign around the approved website destination and traffic objective. The campaign is structured to send users from TikTok to one selected page with a clear offer, call to action, and next step.

Before work begins, the client approves the destination URL, the offer presented on the page, the target market, and the intended action after the visitor arrives. Website usability, page speed, checkout flow, form performance, product availability, pricing, and conversion readiness remain the client’s responsibility.

Audience and Ad-Group Structure

We create up to two prospecting ad-group approaches for the approved primary market. Each approach is configured to give the campaign a distinct audience route without unnecessary overlap. Depending on the approved strategy and available account options, this may include broad targeting, interest or behavior direction, contextual audience direction, or another suitable prospecting approach.

Retargeting, customer-list audiences, website-based audiences, audience research, data uploads, and audience cleanup are not included. Those services are handled separately through TikTok Retargeting & Audience Setup.

Video Ads and Campaign Configuration

We configure up to four client-supplied video ad variations within the campaign. This includes the approved ad text, call to action, destination link, campaign naming, ad-group structure, placements, schedule, budget, bidding direction, and traffic-focused optimization settings.

The client supplies final video assets, approved messaging, logo use, offer details, destination links, and any required legal or promotional disclosures. Video production, editing, UGC creation, creator sourcing, influencer outreach, scripting, copywriting, graphic design, and new creative concepts are not included.

UTM Links and Launch Readiness

We apply basic UTM parameters to the approved destination link so the client can identify TikTok traffic within the existing analytics environment where available. This is a basic campaign-link configuration only; it does not include analytics setup, attribution modeling, dashboard creation, or reporting integration.

Before publication, we complete a practical quality review of the campaign settings, links, approved ad assets, audience structure, budget, and destination path. The campaign is published after the client provides final approval.

Delivery and Scope Boundaries

You receive one configured and published TikTok website traffic campaign, subject to TikTok account status, billing readiness, policy review, and client approval. Practical revisions are included within the approved scope before final publication. New campaign objectives, additional markets, additional destination pages, new audience programs, expanded creative quantities, or material changes to the approved offer require separate scope.

After purchase, the client provides TikTok Ads account access, the approved destination URL, primary market, target audience direction, budget range, client-supplied video assets, approved ad messaging, and any tracking links required. Standard delivery is 5–7 business days after all required information, access, and final assets are received.

Ad spend, TikTok billing, policy approval, TikTok Pixel or Events API setup, conversion-event implementation, retargeting, creative production, landing-page design or edits, website work, reporting, monitoring, optimization, and ongoing management are not included. The service does not guarantee clicks, traffic volume, leads, sales, conversion rate, or return on ad spend.