UTM Standards & Campaign Tracking Setup

Service Scope

One business and up to six marketing channels. Includes a UTM naming guide, one reusable link-builder sheet, and preparation or correction of up to 25 client-supplied campaign URLs.

Replace inconsistent campaign links with a shared naming standard. Give your team a practical way to label channels, campaigns, and creative so reports are easier to interpret.

Pricing and Service Period

The price is USD 399.00 for the complete one-time project within the stated scope. Additional websites, accounts, quantities, data preparation, or implementation requirements are quoted separately.

Review Current Campaign Labels

We inspect representative links and source reports to identify inconsistent spelling, capitalization, channel names, and internal-link usage.

Define the Naming Rules and Link Builder

We document approved source, medium, campaign, content, and optional term conventions. One reusable spreadsheet includes input fields and URL construction suitable for the agreed channels.

Prepare and Validate Campaign Links

We prepare or correct up to 25 links, check destinations and parameter encoding, and explain use of the standard in one call of up to 30 minutes.

Testing and Quality Review

• Check encoding and required parameters on the included links
• Confirm links reach the approved destination
• Verify naming consistency across the guide and link builder

What's Included

• UTM standards for up to 6 channels
• 1 source, medium, and campaign naming guide
• 1 reusable campaign link-builder sheet
• Up to 25 prepared or corrected URLs
• Destination and parameter validation
• 1 handoff call of up to 30 minutes
• 1 consolidated correction round

Client Requirements

The client retains ownership of accounts and supplies the information and permissions needed for the approved work.

• Existing campaign URLs and channel names
• Approved campaign names and landing destinations
• One contact to approve conventions and future ownership
• One named contact for approvals, account ownership, and consolidated feedback
• Timely access, usable source data, and approval of the agreed measurement definitions

Delivery and Revisions

Standard delivery is 3–5 business days after all required access, source data, approvals, and supported account capabilities are confirmed. External account approvals, unavailable data, platform processing, and client-dependent development can affect the schedule.

One consolidated correction round is included for the approved definitions, configuration, quantities, or factual findings. New objectives, replacement datasets, extra accounts, changed designs, and additional features require a separate scope.

Important Scope Boundaries

• Bulk editing of live advertising campaigns or email automations
• Historical source-data cleanup inside analytics platforms
• Tracking-system implementation or link-shortening software fees

Software, hosting, cloud usage, phone usage, paid apps, and third-party connector fees are purchased separately. Measurement is limited by available data, platform capabilities, consent choices, and browser behavior. No specific sales result or complete attribution of every customer is promised.