Website Event & Conversion Tracking Setup

Service Scope

One website, one existing web GTM container, and one GA4 property. Includes up to ten events, up to five existing parameters per event, and up to five GA4 key-event designations using supported website signals.

Track meaningful actions across your website with clear event definitions and tested conversion rules. Give your team useful evidence beyond page views and clicks.

Pricing and Service Period

The price is USD 799.00 for the complete one-time project within the stated scope. Additional websites, accounts, quantities, data preparation, or implementation requirements are quoted separately.

Agree on the Events and Success Conditions

We define the included actions, event names, available parameters, and the conditions that distinguish a completed action from a simple button click.

Implement the Event Rules

We configure up to ten events through existing page elements, supported native integrations, or an existing data layer. The implementation avoids collecting personal form contents in GA4.

Validate Events and Conversion Definitions

We test the agreed success paths and relevant repeated-action conditions. A tracking matrix documents each event, trigger, destination, and important limitation.

Testing and Quality Review

• Verify names, parameters, and firing conditions for every included event
• Test completed actions separately from incomplete attempts
• Check repeated actions and representative mobile and desktop flows

What's Included

• Up to 10 website events
• Up to 5 existing parameters per event
• Up to 5 GA4 key-event designations
• Implementation in 1 existing web GTM container
• Success-path and duplicate-trigger testing
• 1 event matrix and handoff notes
• 1 consolidated correction round

Client Requirements

The client retains ownership of accounts and supplies the information and permissions needed for the approved work.

• Website, GTM, and GA4 publishing access
• Approved event definitions and working examples of the selected actions
• A usable existing data layer or supported event signals for dynamic actions
• One named contact for approvals, account ownership, and consolidated feedback
• Timely access, usable source data, and approval of the agreed measurement definitions

Delivery and Revisions

Standard delivery is 5–7 business days after all required access, source data, approvals, and supported account capabilities are confirmed. External account approvals, unavailable data, platform processing, and client-dependent development can affect the schedule.

One consolidated correction round is included for the approved definitions, configuration, quantities, or factual findings. New objectives, replacement datasets, extra accounts, changed designs, and additional features require a separate scope.

Important Scope Boundaries

• A new application data layer, backend development, or e-commerce implementation
• Advertising-platform conversion setup or CRM synchronization
• Tracking inside inaccessible third-party forms or booking pages

Software, hosting, cloud usage, phone usage, paid apps, and third-party connector fees are purchased separately. Measurement is limited by available data, platform capabilities, consent choices, and browser behavior. No specific sales result or complete attribution of every customer is promised.