YouTube Ads Campaign Setup

Service Scope

YouTube Ads Campaign Setup is a fixed-scope campaign-build service for one business, one Google Ads account, one YouTube channel, one website or primary domain, and one primary geographic market. It is designed for businesses that have approved video assets and want a controlled YouTube advertising foundation before media spend begins.

Business Objective and Campaign Direction

We review the agreed advertising objective, priority offer, target customer, destination URL, and campaign direction. The setup is structured around one primary objective per campaign, such as qualified awareness, video views, consideration, website traffic, or conversions where suitable measurement is already in place.

Required Account, Channel, and Video Access

The service includes verification of the access and account connections required to build the included campaigns. The client provides administrator or standard access to the Google Ads account, access to or a link for the relevant YouTube channel, and final approved video URLs or assets. Video production, editing, uploading, and YouTube channel management are not included.

Campaign Structure

We build up to two YouTube advertising campaigns and up to four total ad groups within the approved scope. The structure is designed to keep campaign objectives, targeting direction, budgets, and reporting understandable rather than combining unrelated goals in one campaign.

Audience Targeting Direction

We configure up to four approved audience segments or targeting directions across the included campaigns and ad groups. Depending on the objective and available data, this may include relevant audience interests, custom segments, demographic direction, website-visitor remarketing, customer-data audiences, or controlled content and placement direction. Audience lists and customer data must be lawfully collected and made available by the client.

Geographic, Language, and Device Settings

We apply the agreed primary market, location, language, and device settings where appropriate. These settings are configured to support the intended audience and business coverage, not to guarantee delivery to every eligible viewer in a location or audience segment.

Video Ad Configuration

We configure the available YouTube video-ad formats and campaign settings appropriate to the approved objective and supplied assets. The included setup uses up to four client-provided YouTube video assets across the included campaigns. Final format availability, placement eligibility, and delivery are determined by Google Ads and the supplied creative assets.

Ad Copy, Calls to Action, and Destination URLs

We configure available headlines, descriptions, calls to action, display URLs, and destination URLs using approved client-provided messaging and pages. This service includes setup and alignment, not strategic copywriting, scriptwriting, video editing, thumbnail design, or landing-page development.

Budget, Bidding, and Optimization Direction

We apply the agreed starting budgets, bidding direction, campaign dates, and available optimization settings. Recommendations are based on the stated objective, available conversion data, and video assets. Media budget is paid directly by the client and is not included in this service.

Conversion Goals and Measurement Readiness

For traffic- or conversion-focused YouTube campaigns, we connect the existing agreed conversion goal and check that the campaign is pointed toward the correct measurement objective. Conversion tracking implementation, Google Tag Manager work, GA4 setup, consent configuration, enhanced conversions, and attribution troubleshooting are separate services.

Quality Assurance and Launch-Ready Handoff

Before handoff, we review the included campaign structure, targeting, locations, budgets, video links, ad settings, destination URLs, and conversion-goal selection where applicable. You receive a launch-ready account setup and a concise handoff of the work completed. Campaign activation remains with the client unless separately agreed.

Client Inputs, Timeline, Revisions, and Scope Boundaries

After purchase, the client provides Google Ads access, YouTube channel details, approved video URLs or final video assets, destination URLs, target market, advertising objective, audience direction, budget range, and existing conversion-goal details where applicable. Standard delivery is 7–10 business days after all required inputs, access, and approved assets are received. One consolidated revision round is included when requested within seven days of delivery and remains within the original scope. Campaign activation, ad spend, video production, editing, scriptwriting, creative design, landing-page work, conversion tracking implementation, audience-list creation, ongoing optimization, reporting, and management are not included. Recommendations do not guarantee impressions, views, clicks, leads, sales, revenue, or any specific advertising result.