Zoho Campaigns A/B Testing Campaign Setup

Service Scope

Zoho Campaigns A/B Testing Campaign Setup is a fixed-scope Zoho Campaigns email marketing service for one business, one Zoho Campaigns account, one A/B test campaign, two variations, and one approved audience.

The service covers the approved quantities and configuration described below in one Zoho Campaigns account. Work outside those quantities is quoted separately.

The objective is to deliver a practical, documented configuration that the client can understand, approve, and continue using after handoff.

Define the Test Plan

We confirm one supported variable, two approved variations, the target audience, test sample, evaluation window, winner metric, and launch timing.

• Subject line
• Sender name or address
• Campaign content
• Sample size
• Winner selection rule

Configure Both Campaign Versions

We create the two approved versions using final client content and an existing template, then configure the available A/B test settings in Zoho Campaigns.

• Variation A
• Variation B
• Audience and exclusions
• Test split
• Winner timing

Validate and Launch the Experiment

We complete standard pre-send checks and controlled tests. After written approval, we launch or schedule the experiment and confirm the visible campaign status.

Testing and Validation

Before handoff, we review the completed configuration against the approved scope and test the platform behavior that can be validated safely with the access and data provided.

• Approved quantities and settings
• Names, fields, and mapping logic
• Visible platform status
• Representative test result
• Exceptions requiring client action

Implementation Summary

At handoff, the client receives a concise implementation summary covering the completed work, the configuration visible in Zoho Campaigns, and any unresolved platform or third-party dependency.

• 1 Zoho Campaigns A/B test campaign
• 2 approved campaign variations
• 1 subject, sender, or content test variable
• 1 approved audience
• Test sample and split configuration
• Winner metric and timing setup

Client Requirements

Before work begins, the client must provide the following access, information, content, and approvals:

• Zoho Campaigns administrator access
• An active Zoho Campaigns plan that supports the approved configuration
• Final business information, brand assets, content, and implementation instructions required for the service
• Permission-based contact data and accurate marketing-status instructions when contacts are involved
• Timely review and written approval of proposed settings and test results
• Two final approved variations
• One approved test variable and winner metric
• An audience large enough for the client’s intended test
• Written authorization before launch

Delivery and Revisions

Standard delivery is 3–5 business days after all required access, content, data, and approvals are received. Platform processing or third-party delays may extend completion.

One consolidated correction round is included when submitted within seven days of delivery and remains within the approved scope. New content, replacement data, additional assets, or a materially different configuration is treated as separate work.

Important Scope Boundaries

The following items are not included in this service:

• More than one test variable or two variations
• Statistical consulting or significance guarantee
• Original copywriting
• New reusable template design
• Audience acquisition or cleanup
• Ongoing experimentation program
• Zoho Campaigns subscription or usage fees
• Original legal, privacy, or regulatory advice
• Unapproved work outside the stated quantities
• Ongoing management after handoff
• Guaranteed delivery, inbox placement, engagement, leads, or revenue