KizilCo Magazine
Amazon Adds Uber Eats to Prime With $0 Delivery Fees
The partnership brings restaurant ordering into Amazon’s shopping experience, giving Uber Eats another customer channel and adding a new benefit to Prime.
Amazon and Uber announced a restaurant delivery partnership on November 5, 2026, allowing U.S. Prime members to order meals from Uber Eats directly through Amazon’s website and shopping app. Qualifying restaurant orders of $25 or more carry a $0 delivery fee.
The integration lets customers use their existing Amazon account and payment details, reducing the steps needed to place an order.
The companies behind the partnership
Prime is Amazon’s paid membership program, combining delivery benefits with shopping, entertainment, grocery, and other services. Adding restaurant delivery expands the range of everyday activities customers can handle through their membership.
Uber Eats is Uber’s food delivery platform, connecting customers with restaurants and delivery services. Through the new arrangement, Amazon customers gain access to a restaurant network spanning nearly 10,000 U.S. cities and towns.
How ordering works
Members can search for Uber Eats within Amazon, browse nearby restaurants, and complete their purchase using their existing login and payment methods. They do not need to download another app or create a separate Uber account.
Amazon provides order-status updates by email and push notification, while Uber Eats sends the final order confirmation.
That places restaurant discovery, ordering, and payment inside an experience Amazon customers already know. From a customer-experience perspective, fewer registration steps could make a first purchase easier.
Launch offers and delivery conditions
Eligible members can receive $20 off each of their first two qualifying restaurant orders of $25 or more during their first 14 days.
Amazon also estimates potential annual savings exceeding $175 from the delivery benefit and exclusive promotions. That figure depends on ordering patterns and available offers; it is not a guaranteed saving for every member.
The $0 benefit applies specifically to the delivery fee. Customers should still review food prices, taxes, tips, and applicable service charges when checking the final order total. Uber’s fee guidance distinguishes delivery fees from service fees, so a waived delivery fee should not be read as a promise that every additional charge disappears.
What Amazon and Uber leadership said
Jamil Ghani, Worldwide Vice President of Amazon Prime, presented the partnership as another way to increase membership value by adding convenient restaurant delivery to Prime’s existing benefits.
Andrew Macdonald, Uber’s President and Chief Operating Officer, emphasized easier ordering and the opportunity to connect participating restaurants with Prime members.
Their comments frame the agreement around two complementary goals: making Prime more useful and bringing restaurants another route to customers.
How this changes Amazon’s existing delivery offer
Amazon already had a restaurant delivery relationship with Grubhub. The Associated Press reports that the earlier Prime benefit, introduced in 2024, will wind down as the Uber Eats partnership begins.
That context matters: restaurant delivery was already part of Amazon’s membership strategy. This announcement changes the partner and introduces the new Uber Eats ordering arrangement.
Why this matters for marketing
From KizilCo’s perspective, the partnership illustrates how distribution, introductory discounts, and membership benefits can work together.
For Uber Eats, Amazon offers another place to reach customers who already have an account and a way to pay. Removing the need for a separate registration could help turn interest into an initial order.
For Amazon, restaurant delivery creates another occasion to use Prime. A membership may become easier to justify when its benefits serve several recurring needs, from shopping to entertainment to dinner.
The launch discounts encourage trial, while the ongoing delivery-fee benefit provides a reason to order again. The commercial test will be whether customers continue using the service after those introductory offers end.
For marketers evaluating similar partnerships, the useful questions are practical: does the partner reach relevant customers, does the integration reduce purchase steps, and is there enough lasting value to encourage repeat use?
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