KizilCo Magazine
SeenThis connects ChatGPT and Claude to video ad production
SeenThis, a Stockholm-based video advertising company, announced early access to SeenThis Studio MCP on November 5, 2026. The integration connects compatible AI assistants, including ChatGPT and Claude, to its creative platform.
The company behind the launch
SeenThis develops technology for creating and delivering video advertising across the open web. This includes independent publishers, news websites and specialist content destinations. Its business combines creative production with the technology used to serve video ads.
Founded in 2009, the company established the adaptive streaming technology at the core of its current business in 2017. SeenThis says it has delivered billions of streamed impressions for more than 5,000 brands across over 50 countries. SeenThis Studio is its platform for agencies and brands to build and deliver advertising creative.
How SeenThis Studio MCP works
MCP stands for Model Context Protocol, a standard that connects AI tools to other software. In this integration, it gives a compatible assistant access to SeenThis Studio through the user’s account.
Teams supply a brief, brand guidance and creative assets. The assistant can then build animated ads, prepare different formats and create versions for individual markets, languages or offers. Product feeds can provide details such as prices and click destinations.
The work stays editable in SeenThis Studio. Teams can review the creative, make adjustments and share previews for approval. Approved ads can be pushed from Studio to Google’s DV360 advertising platform and social platforms including Meta and TikTok.
Connecting brand context with production tools
The distinctive feature is the connection between an assistant’s campaign context and a working advertising platform. SeenThis says its technical producers develop the templates and guidance the assistant follows, bringing production expertise into the workflow.
Human review remains part of the process. SeenThis says teams control publication, and changes to product feeds that would affect live ads wait for approval.
Mark Pasternak, SeenThis’s Chief Product and Technology Officer, highlighted the combination of brand knowledge and video tools. CEO Jesper Benon emphasized working through agencies’ existing AI assistants.
What the early results show
According to SeenThis, early tests reduced production time by more than 90%, with complex video ads completed in under an hour. These are company-reported production results.
For marketers, that figure describes the speed of creating advertising. The business impact would need to be measured through campaign outcomes, including conversions and customer acquisition costs.
What this could mean for marketing teams
From KizilCo’s perspective, the practical opportunity is a shorter path between a creative idea and a useful test.
A manufacturer announcing a product, for example, could prepare versions for several markets while keeping its central message consistent. A marketing team could then compare different benefits or calls to action and use the results to guide its next creative decisions.
That opportunity depends on the quality of the brief and the testing plan. A useful starting point would be to define which audience, message or offer each variation is intended to test, then judge the results against the campaign’s goal.
SeenThis Studio MCP is currently in early access for a limited group of agencies and brands using compatible AI tools.
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