Amazon Ads Agent Brings AI Deeper Into Advertising
Amazon has introduced Amazon Ads Agent, a unified AI-powered advertising platform designed to simplify campaign creation, targeting, measurement and optimization across multiple formats.
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KizilCo Magazine
Marketing, technology, AI and business reporting from KizilCo — practical ideas, platform shifts and perspectives for what comes next.
Jeep Turns 85 Years of Heritage Into a New Marketing Strategy With “This Is Jeep Country”
Jeep is using its 85-year history as the foundation of “This Is Jeep Country,” a new campaign combining heritage, community and modern multi-channel marketing.
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Best Buy Turns TV Screens Into a New Retail Media Channel
Best Buy is expanding its retail media strategy through Amazon Fire TV, connected-TV advertising, AI-powered ad technology and TikTok Shop — turning its retail...
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Business Spotlight: How GearUP Booster Is Tackling High Ping, Packet Loss and Unstable Gaming Connections
GearUP Booster is building a gaming network optimization business around a simple problem: fast internet does not always mean a stable connection to a...
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Google and Shopify Expand AI Checkout in Search and Gemini
Google and Shopify are rolling out direct checkout across Google AI Mode and Gemini, allowing eligible U.S. merchants to sell products without forcing shoppers...
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Amazon Ads Pushes Streaming Advertising Toward an AI-Powered Commerce System
Amazon Ads is combining AI-powered creative personalization, interactive Prime Video advertising and agentic campaign tools while expanding its advertising ecosystem across Netflix, Spotify and...
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Mastercard and Agentic Commerce: When AI Starts Shopping for You
Mastercard is building payment infrastructure that could allow AI agents to search, compare, select and pay for products on behalf of consumers. The rise...
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Live Commerce Is Becoming a Retail Channel, Not Just a Social Trend
Live commerce is moving beyond social media experiments. Sephora’s new TikTok Shop launch shows how livestreaming, creators and instant checkout are becoming part of...
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Uber Eats Launches Phew Brand Platform to Move Beyond Takeaway Delivery
Uber Eats has introduced a new brand platform called Phew as the company looks to expand its role beyond restaurant delivery and become a...
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John Lewis Turns to AI Shopping and Social-First Content as Consumer Search Habits Shift
John Lewis Turns to AI Shopping and Social-First Content as Consumer Search Habits Shift John Lewis & Partners is increasing its focus on artificial...
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ChatGPT Ads Reach $1 Billion: What This New Advertising Channel Means for Businesses
OpenAI has announced that ChatGPT Ads reached a $1 billion annualized revenue run rate less than 200 days after launch. The platform is already...
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Google Is Turning YouTube Ads Into Direct Conversations
Google’s latest Demand Gen update introduces direct messaging tests, more relevant travel advertising, and broader access to AI-powered video creation. Together, these changes show...
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